The Boss Baby trailer offers 'A Tale NOT as Old as Time'

Ruben Ruiz
March 21, 2017

Directed by Tom McGrath (Madagascar franchise, Megamind), produced by Ramsey Naito (The SpongeBob SquarePants Movie) and Denise Cascino (Mr. Peabody & Sherman, Megamind) and written by Michael McCullers (Austin Powers films), Boss Baby is a billed as a fantastical family comedy about the bossiest member in every family - the new guy.

In the newest trailer for the upcoming animated film, The Boss Baby, the infant of the title (voiced by Alec Baldwin) gives a shout out to the record-breaking live-action remake of Beauty and the Beast. He wears a suit, speaks with the voice and wit of Alec Baldwin, and stars in his own animated comedy: The Boss Baby is a hilariously universal story about how a new baby's arrival impacts a family, told from the point of view of a delightfully unreliable narrator, a wildly imaginative 7-year old named Tim.

Over the weekend, DreamWorks Animation unveiled the new custom-made, theatrical trailer for Boss Baby before rival Disney's Beauty and the Beast.

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But DreamWorks Animation knew Beauty and the Beast was going to be big, so it came up with the idea to ride Beauty's coattails months ago and animated the specially designed trailer.

Baldwin, 58, and his wife Hilaria, 33, along with their two oldest children, Carmen Gabriela, 3 1/2, and Rafael, 1, attended the premiere of The Boss Baby on Monday in New York City. I think there's an argument to be made that the problem itself is ridiculous, I'll let it slide. "Usually, the payoff, or final trailer debuts, some three months before a movie's release", says Jim Gallagher, DWA's marketing chief.

One of the questions that the trailer leaves aggravatingly unresolved, however, is that of what the Boss Baby is supposed to be the boss of.

Other reports by GizPress

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