Tom Brady announces endorsement deal with Aston Martin

Doug Mendoza
May 19, 2017

Tom Brady endorses everything from pajamas to meals to UGGs, but he just signed a deal with his most luxurious partner yet.

Tom Brady has lent his name and face to another new product, and this time the Patriots quarterback is getting into high-end luxury cars. This time, instead of peddling healthy meal kits or performance pajamas, all Brady gets to do now is drive a auto that starts at $211,995.

"We're looking for partnerships that make the brand resonate and to make sure people know who we are", Aston Martin's North American president Laura Schwab told ESPN. "Proud to announce my new partnership with Ashton Martin".

Because of the price of the auto, Schwab said it might be hard to tell if Brady's connection helps sell them, but monitoring media impressions and awareness is an easier metric to assess.

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"Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin", said Aston Martin VP & Chief Creative Officer, Marek Reichman.

Brady's endorsement deals include Under Armour, Tag Heuer, UGG Australia and an exclusive autograph deal with Tri-Star.

In this series, Brady will look to share his visualizations of where he sees beauty within sporting moments, as well as what continues to drive him after already having won five Super Bowls and four MVP awards. According to Rovell, Brady will also design his own vehicle that will cost over $300,000 - and only 12 of them will be made.

Other reports by GizPress

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