Nintendo vs. Apple: The Battle For Spare Parts

Cesar Mills
June 2, 2017

One of the essential components for the Switch, Toshiba's NAND flash memory, is facing overwhelming demand from other massive tech companies like Apple, which depend on the parts for their latest smartphones. So if you're lucky enough to spot a Switch out in the wild, snap it up, you might not have another chance to bring one home until the supply chain cools off. But Apple has a much bigger bankroll than Nintendo, and it is very apparent.

The Nintendo Switch has been a hot commodity since it dropped back in March - it's the fastest-selling console in the company's extensive history and likely the number two console on the market right now.

However, it will not be surprising to have its rivals offer better terms as well as bigger orders from the likes of Apple.

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Anticipating more interest from the public, an insider told Financial Times that the company would like to avoid "customer tantrums" during the Christmas rush, hence the need to boost production. Most of these companies share production parts with other products they manufacture, such as in Samsung's case.

The confirmation was made last week and it left the fans in extreme excitement. According to people in the industry, the iPhone maker is having an indirect impact on the supply of the Nintendo Switch with its increased manufacturing of components for high-end devices. Nintendo's only got the Switch and a limited window in which to make them. Historically, Nintendo has not been good about keeping that balance with its NES emulator that instantly sold out, was on hold, then eventually discontinued. When pressed for a comment, the news outlet said Nintendo denied the 18 million target.

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