Apple announces Siri-based speaker, to take on Amazon, Google

Angelica Greene
June 6, 2017

The stunning, redesigned Retina display in iPad Pro features ProMotion, a new technology that delivers refresh rates of up to 120Hz for fluid scrolling, greater responsiveness and smoother motion content.

What new features does iOS 11 have? Apple's entrance into the augmented reality space marks the beginning of the mainstream consumer platform.

Apple is also bringing the ability to pay back a friend or other individual through its payment service, Apple Pay.

When users get paid, they receive the money in their new Apple Pay Cash account. Sales seem to be taking off, and you can see why Apple is keen to get into this area as smartphone sales plateau.

Cook also praised the Apple developer community which has 16 million registered developers and added three million a year ago.

Apple's new iPad Pro has a 10.5-inch Retina display with ProMotion technology, which offers refresh rates of up to 120Hz.

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In the photos app, users will be able to watch Memories in landscape or portrait, and there will be more editing options for Live photos.

Additionally, iOS 11 also switches from H.264 to H.265 HEVC for video capture, enabling twice the efficiency for more storage room, and transitions to the HEIF image format on the iPhone 7/7 Plus and later to achieve additional space-saving over traditional JPEGs. This is an intelligent feature gets automatically triggered, as it can sense the user is travelling on road. It also comes with refurbished app switcher that makes it easier to move between pairs of active apps, used in Split View and now Slide Over.

Drivers will still be able to use Apple CarPlay, of course, in cars that are equipped with it. Apple CarPlay is a auto interface specifically created to allow drivers to hear and respond to text messages using voice commands and to safely use other iPhone features while's available from a number of automobile manufacturers, including General Motors (GM), Fiat Chrysler (FCAU), BMW and Honda (HMC), and works through a computer screen in the vehicle.

Apple has unveiled all the updates to its latest iOS 11 operation system, which includes lots of new features, like improved Apple Pay and updates to Siri. Apple Pay is coming to iPad as well, allowing users to pay for goods and services within apps or on websites in Safari.

It brings the one-handed keyboard mode, which will greatly help big-screen-based iPhone Plus model users.

"Apple reinvented portable music with iPod and now HomePod will reinvent how we enjoy music wirelessly throughout our homes", said Philip Schiller, Apple's senior vice president of Worldwide Marketing. While this feature is useful for the sake of convenience, it poses a major security threat that downgrades the overall security of Apple's once-touted end-to-end encryption scheme. A "Daily Stories" section will now let the fruit-themed toymaker's editorial team describe apps with a storyteller's appeal, while the "Enhanced Search" feature will now display app results that include these editorial stories, tips and tricks, and app lists.

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