Apple adds Amazon Prime Video to Apple TV, "Toy Story" to Watch

Cesar Mills
June 9, 2017

Oh you thought Apple was just going to sit back while Amazon and Google cornered the digital assistant speaker market?

While Apple recently introduced the HomePod and iOS 11, former employees who worked on Siri told the Wall Street Journal the virtual assistant is lagging behind its competitors because of company concerns about user privacy. While the Echo and Home aren't known for great sound quality, Apple engineers-presumably with some help from Beats engineers-built the HomePod for high-fidelity audio quality.

Apple Inc kicked off its annual developer conference on Monday by unveiling a "Siri face" for the Apple Watch that will enable the voice-activated assistant to provide users with information like commute times for upcoming appointments.

It is safe to say, though, that judging from the reported sleek white and space grey design, it will definitely appeal to the aesthetic gadget-loving Apple fans and it will likely be a hot sell this Christmas. So while Apple claims that the sound quality will be much better than its competitors, for the same price as one HomePod, you could purchase a 3 or 5-speaker Sonos surround sound system. That's twice the cost of the Echo and nearly three times the price of Google Home.

Naturally, it's created to work seamlessly with Apple Music, but we'll have to wait and see whether it's quite as smart when playing with the likes of Spotify.

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Check out the KIRO 7 News channel on Amazon FireTV, Roku, and Apple TV. One issue here is whether the HomePod will play nice with other music streaming services like Spotify. Sonos also has ambitions on integrating with every intelligent voice assistant out there. "We are so pleased to welcome Amazon to Apple TV".

Apple "can't afford to yield valuable real-estate in the heart of people's homes to Amazon, Google and others", said Geoff Blaber, research analyst at CCS Insight.

Apple had plenty of other announcements.

Amazon's (NASDAQ:AMZN) Echo smart home speaker device now dominates the global intelligent home speaker market.

HomePod will go on sale in the U.S. in December for $349.

Other reports by GizPress

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