Amazon strikes again; the dressing room in your house

Ivan Schwartz
June 20, 2017

"Prime Wardrobe is a new service that brings the fitting room to you, so you can try the latest styles and find your ideal fit before you buy", Amazon said. You have seven days to figure out what you want to keep, and returns are also free.

Members will get a 10% discount if they keep three or four items, or 20% off if they keep five items or more.

Prime Wardrobe will be tested in beta for now, but customers can sign up to find out when all Prime members will have access to Prime Wardrobe. Then, return any unwanted items at a UPS location or schedule a free pick-up.

You pick at least three items from over a million options including clothes, shoes, and accessories for kids and adults to fill up box.

Amazon just took aim at all those at-home try-on shopping subscription services-and every other e-commerce site-with Prime Wardrobe.

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Customers pay a selection fee for the box and can use that fee toward the purchase of any of the items in the box.

Prime Wardrobe is now being beta tested.

Amazon Prime Wardrobe is a new fashion platform that looks similar to other wardrobe subscription services. Meanwhile, startups Stitch Fix and Le Tote send customers curated items they can try on and return.

This announcement comes after Amazon announced a $13.7 billion acquisition of Whole Foods on Friday, a move many say is aimed at gaining a stronger foothold in the grocery and grocery delivery business.

Other reports by GizPress

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