Magic, Timberwolves latest National Basketball Association teams to wear patches on uniforms

Doug Mendoza
June 20, 2017

The uniforms the Orlando Magic wear next season will have one noticeable difference: a Disney logo.

Walt Disney World has signed a three-year deal to become the jersey sponsor of the Orlando Magic, the team announced Tuesday.

Also announced today, the Minnesota Timberwolves have agreed to a deal with FitBit as jersey sponsors for next season.

But the Disney/Orlando Magic partnership won't end with the jerseys.

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Josh Robbins of the Orlando Sentinel reported it's a three-year sponsorship to cover the league's test period for the new jersey advertisements.

"With Orlando as our hometown, Magic has always been a key strand of our DNA", Orlando Magic CEO Alex Martins said in a statement.

A "Champion of the Community" partner with the Magic in 2010, Disney has worked with the Magic on outreach initiatives that benefit the local community to make Central Florida a better place to live, work and play. "And, conversely, as we travel around the league and our games are broadcast around the world and ultimately as we travel around the world in future worldwide trips, we can help further expose the Disney brand as tied to the National Basketball Association and, specifically, to Disney's hometown team".

Other reports by GizPress

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