Timberwolves sign 3-year deal with Fitbit for jersey patch

Doug Mendoza
Июня 20, 2017

- The Minnesota Timberwolves will be wearing Fitbit patches on their uniforms beginning with the 2017-18 season, as the National Basketball Association begins its three-year pilot program that allows teams to sell an advertiser's logo on their jerseys. The agreement between Fitbit and the Wolves extends to the Minnesota Lynx of the WNBA and the Iowa Wolves of the G League.

The Timberwolves announced the deal on Tuesday. As a norm imposed by the National Basketball Association for all teams, shirts sold around the world will go without the advertising patch and can only be sold at the club's official store in the Target Center. The Wolves say Fitbit also will be featured in the renovated Target Center, including logging the new concession offerings into the Fitbit food section to help users make healthier choices.

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The Timberwolves unveiled their new logo at the end of last season.

That includes the team's first-ever jersey patch, a high-visibility placement on player uniforms, starting with the fall season.

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