Andy Rubin's Essential phone coming to United Kingdom, likely as a network exclusive

Pauline Gross
July 17, 2017

For Rubin, Essential is far from his first time in the smartphone market.

Essential, the consumer electronics startup from Google Android creator Andy Rubin, is undergoing some executive turnover.

Andy Rubin is working with telecommunications companies around the world to launch the Essential Phone in the United Kingdom, other Western European countries, as well as Japan.

According to a report by the Financial Times, Essential is already working to get the much-awaited phone in Europe and Japan.

The launch will take place this year, according to the report, with the UK's largest 4G network EE said to be among those in contention to exclusively carry it. The minimalist modular phone, which was created for "trend setters and technology seekers", according to the company's chief operating officer Niccolo de Masi, was supposed to start shipping in the U.S. within 30 days or so from the official announcement. Unfortunately, there is still no specific date provided that buyers can hold on to. It will also feature a modular-esque accessory system that includes add-ons like a 360-degree camera attachment. It was announced later on that Sprint will be the device's exclusive carrier in the U.S., while TELUS will sell the device in Canada.

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It all started with Andy Posi, head of communications at Essential, who recently resigned, and now it's time to retire Brian Wallace.

Additionally, de Masi said that they have plans to launch the Essential Phone in the United Kingdom, western Europe, and Japan.

For one, the corners are somewhat more honed, which we think gives the phone a more tasteful look.

According to a Financial Times report, the start-up, helmed by Android co-creator and founder Andy Rubin has entered into negotiations with United Kingdom networks over a possible exclusivity deal for a British launch "this year".

Other reports by GizPress

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