Facebook is rolling out Facebook Ads Globally

Angelica Greene
July 17, 2017

WhatsApp, with 1.2 billion users, is also preparing for a business push, and recently brought Facebook exec Matt Idema over as COO to get its business ambitions moving.

Advertisers will be able to purchase Messenger, Facebook news feed and Instagram ad slots within Facebook's advert manager. The industry term for this is ratio of ads to other content is called "ad load", and Facebook says News Feed's ad load is all maxed out.

The world's biggest social network and a powerhouse in online advertising, Facebook has been working to diversify its revenue base as it expands into new areas.

However, there are many spammers out there who are trying to fool users who don't know about this. Like Google, the social network frequently experiments with new ideas, and groups of users are often used to beta test features. For now, the few ads you will see on the service will run as test, with only a few percentage of users in the U.S. able to access it.

"Messenger ads offer developers and businesses a way to use Facebook targeting to extend their reach to people around the world", Facebook claims.

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Perfecting mid-roll video ads would be the best-case scenario, and would help Facebook finally cash in on advertisers' massive TV ad budgets.

"Facebook was in Cannes to sell and educate ad buyers on Messenger ads just last month", The Economic Times quote ReCode to have reported.

Facebook describes what is then displayed as "top posts for you from across Facebook".

Instagram did $2 billion in revenue in 2016 and is expected to grow to $22 billion by 2021.

85 per cent of ad revenue to Facebook comes from mobile. While Marketplace could serve as a friendlier way of peer-to-peer buying and selling on Facebook, the social media behemoth needs to work on a few areas to make the feature more appealing to people.

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