HTC keyboard ads likely an error, but damage is already done

Cesar Mills
July 17, 2017

The manufacturer recently told HTC U11 owners to uninstall recent updates to the TouchPal keyboard.

TouchPal, or "that keyboard that comes pre-installed with some Android phones", has now started pushing ads on its free version.

HTC phones run the Android operating system, which lets people download and install a variety of third-party keyboards so that they can customise their typing experience.

We're not sure if HTC will be removing ads as a result of this backlash, so for now users will have to either live with it or find an alternative app. They are probably present because they're controlled by TouchPal.

Both companies are to be blamed in this case. And HTC's response has only managed to rile up users even further.

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According to commentators, HTC too seemed surprised has been asking users to uninstall TouchPal's updates. However, one thing that does not stand true for HTC is supremacy in software.

"The way you show your junk ads whenever I want to write something is the most stupid and annoying way of advertising ever". It is, however, still a bad first experience for users who really just want to be able to type in peace, without being bothered by ads.

HTC HAS TAKEN A LEAF out of Microsoft's book and has started serving up adverts to users of its smartphones.

"This is absolutely not the experience we intended, and we're working to immediately fix the error and remove the ads as quickly as possible".

While it's definitely plausible that this was an innocent error, it has already turned into a PR mess due to the delay in HTC's response. However, these ads on the HTC 10 keyboard are coming due to their use of a third party keyboard as their default keyboard app. HTC uses "TouchPal for HTC" as their default HTC 10 keyboard app. Hopefully this is the first and last time such an unintentional misstep happens.

Other reports by GizPress

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