Facebook Watch Is Looking To Launch New Types Of Shows

Cesar Mills
August 11, 2017

Watch can give a tough fight to platforms like YouTube, Netflix, Amazon Prime Videos and even the regular TV shows.

According to Facebook's Director of Product Daniel Danker, Watch is a new tab in Facebook that allows users to view all kinds of original videos and shows on Facebook's mobile, desktop, and television apps. Yet its success is far from guaranteed.

Facebook is leaving no stone unturned to the social media more appealing to its users as it rolls out Facebook Watch, its redesigned video platform.

Facebook has been trying for years to become a major player in digital video, but still lags behind its competitors.

Sure, it's possible, but something is off.

Facebook has already had a special video section, but it mainly shows a random concoction of "suggested" videos.

Coming to the Shows that will be showcased on the video platforms are Kitchen Little by Tastemade, which is a amusing show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it.

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While Facebook is still in the early stages of rolling out Watch, it already has an attractive lineup of shows. While still available, this platform is geared more fore generic videos that users share on their News Feeds.

The initially testing party for Watch will consist of creators and publishers, who will be making their shows.

"Live does that better than nearly anything", he said.

Facebook also released a link where users interested in creating their own show can register and show their interest.

Fans have mixed reactions about the Facebook Watch.

But Espelien wonders whether Facebook users will tap (or click) the Watch tab when with another tap of the finger they can "click over to Hulu or Netflix or whatever". Facebook said show creators will decide where the ads go, so they can be inserted during natural breaks.

"In general, the model here feels very YouTube-like, with a subscription model, though Facebook's apps for TV platforms in recent months have signaled the broad structure and interface, with a combination of videos recommended or liked by friends, things you've saved, things that are popular on the platform, and so on", said Jan Dawson of Jackdaw Research.

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