Facebook pushes updates to deal with spam video clickbait

Angelica Greene
August 18, 2017

It turns out that social media giant Facebook has finally chose to kill fake videos from its platform.

Social media giant Facebook Inc.is taking more steps to purge clickbait content from its news feed, this time focusing on those irksome images of fake video play buttons that often lead to some kind of viral content. Among the posts that Facebook is targeting are those that feature fake video play buttons as well as actual video files that only show a static image. But, as always, publishers should refer to our publishing best practices.

Furthermore, spam publishers who try to trick people into clicking links to low-quality websites are also a big problem which the company is facing right now.

On Thursday, Facebook introduced new updates meant to reduce the number of video clickbait posts that appear on the service.

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Facebook's algorithm promotes longer videos, and spammers were exploiting this to trick the users into clicking links to low-quality websites and malicious ads.

The company is planning to push this update across the globe in coming weeks.

The social network is tweaking its algorithm so you'll see static memes disguised as videos and images with fake play buttons way less often.

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