Bharti Airtel to launch 4G bundled smartphone for Rs 2500

Angelica Greene
August 22, 2017

In addition to this rumoured 4G smartphone, Airtel is also in conversation with smartphone manufacturers like Lava and Karbonn to offer more affordable 4G smartphones.

On the contrary, Reliance Jio has grown with a rapid pace since its launch past year, as it added more than 100 million customers in just 170 days of its arrival, according to Reliance Industries chairman Mukesh Ambani.

Airtel aims to offer the best mobile data packages along with the budget 4G smartphone that will have bigger screen as well for better viewing of video and images. "Telco will allow users to download all apps available on the Google Play app store", ET quoted people familiar with the development as saying.

Lava and Karbonn are said to be those companies, but no confirmation has been announced. The move targets the 500 million feature phone users in India who are still stuck on 2G networkor can't afford to buy a high-end phone that supports 4G.

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"If true, Airtel's strategy has the potential to disrupt the market because at the moment, there isn't a 4G smartphone with good specs at Rs 2,500", said Tarun Pathak, associate director at Hong Kong-based Counterpoint Research. It is learnt from reliable sources that a device in Rs.2,500 range is likely to be launched by Airtel with maximum data benefit and free talk time. Airtel has repetitively slashed tariff plans to equate with the offers Reliance Jio has bestowed upon its subscribers. "Having good quality screen, battery, and high-speed processor at Rs 2,500 is a challenge..."

Sources say that RIL could well release more than one model of the 4G feature phone at alluring value focuses, including that these gadgets could be presented close by the staple JioPhone, for which pre-orders start from August 24. However, Airtel will not subsidize the handset.

It is a variant of Android announced in May, aimed at regions with slow Internet connectivity and has been created to work smoothly even on lower-end smart-phones.

Airtel India CEO recently noted that the company's investment strategy is aimed at ramping up 4G networks and shift away from 3G.

Other reports by GizPress

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