Apple's iPad Pro just got more expensive due to NAND flash shortage

Angelica Greene
September 13, 2017

After unveiling a deluge of new products last night, Apple has made a decision to quietly increase the prices of some of its iPad Pro models.

Over on the Apple Store, the 256B iPad Pro 10.5 has seen its price upped from £709 to £759, while the cost 512GB model has risen from £889 to £969.

Apple's CFO Luca Maestri mentioned a "cost pressure" from memory in the company's second quarter earnings call, with the iPad Pro the first of Apple's gadgets to take the brunt of price that pressure. A price hike has been made to both the 10.5-inch and 12.9-inch varieties of iPad Pro with little acknowledgement from Apple. The prices for the 64GB models of both iPad Pro tablets has not been increased. Perhaps it has decided margins on the professional tablets aren't wide enough?

Apple also decreased the prices of its older iPhones on Tuesday, including the least expensive model, the iPhone SE, which is now $349.

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If you've been holding out on getting an iPad Pro, we've got some sour news for you: they just got a bit more expensive.

The 12.9in iPad has seen similar increases, with the 256GB and 512GB models seeing their prices rise from £859 and £1039 to £919 and £1,119, respectively.

CNBC reached out to Apple for comment but a spokesperson was not immediately available. It wasn't all good news on the price front, though.

Other reports by GizPress

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