Google Chrome autoplay blocks coming in December

Ivan Schwartz
September 16, 2017

If the user has pinned the website to the home page of Google Chrome, that too, would allow the videos to autoplay.

From January 2018, with Chrome 64, autoplay will work only when either there's no sound in the video or the user has shown interest in the clip. The upcoming changes to how Chrome will handle auto-playing videos will give users improved control over how they want different websites to behave, the company said.

The move has been made by Google in a bid to unify desktop and mobile web behaviour, adding more predictability across platforms and browsers.

In Chrome 63, which will roll out sometime in October, users will finally have the option to disable autoplay videos on individual sites, and the browser will remember their decision across sessions.

There's nothing more annoying on the web than autoplaying vids with sound to your unsuspecting ears and colleagues while you simply browse for a pair of sneakers instead of actually working.

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"Autoplay can make it faster and easier to consume on the web". Imagine trying to read a news article peacefully when all of a sudden audio starts playing in the background - irritating right? While the content they offer can sometimes be useful, they can also be quite jarring when users aren't expecting them.

"However, one of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing".

This will open a pop-up menu and in it will be a new Sound option that lets you mute any and all sounds from the particular website. That feature will be going away, potentially paving the way for more autoplay videos to run on devices where they were once banished entirely. A later update will further expand Chrome's anti-autoplay features by automatically blocking autoplay videos unless they meet certain conditions.

Google, which refers to the ad-blocker as an ad "filter", is using a list of unacceptable ad types provided by the Coalition for Better Ads, an advertising industry trade group.

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