Nike's 'NBA Connected' jerseys tap into the game with NFC tags

Ivan Schwartz
September 17, 2017

The NBA unveiled its new "Statement" edition uniforms for all 30 teams today in Los Angeles. For the Clippers, Blake Griffin unveiled a predominantly black uniform.

"When you think about basketball, you think of Nike and the NBA", said Nike CEO/President Mark Parker.

The uniforms also feature the Nike emblem on the right chest along with the new Flagstar Bank sponsor emblem on the left.

The company has truly pushed the envelope by syncing the jerseys to an app called NikeConnect.

Barcelona struggle but do enough to maintain flawless LaLiga record
Dembele made his first start for Barca and Sergi Roberto replaced Nelson Semedo at right-back, in an otherwise-unchanged XI. But Denis Suarez and Paulinho struck to give Ernesto Valverde's side their fifth win on the bounce across all competitions.

Mauricio Pochettino admits he does not know when Danny Rose will return
Llorente explained : "The truth is Chelsea have been after me for a long time but at the end you know how this works". But Kane scored in the last minute and Pochettino believes that to be a turning point in his time at the club.

Ronaldo returns to action for Real Madrid in UEFA Champions League
Real Madrid is now the betting favourite to lift the trophy, followed by PSG , Bayern Munich and Barcelona . It is fair to say he will be itching for the opportunity to start off his season in the Champions league .

When Nike took over as the NBA's new jersey brand, they made some changes.

The NBA Connected Jersey has an embedded near-field communication chip, which allows for "real-time team and player content such as pregame arrival footage, highlight packages and top players' favorite music playlists all on the jersey owner's mobile device". Celebrating the style of the game, Nike designers refreshed a beloved apparel staple into a new performance product for athletes on and off the court.

The Cavs will wear debut these jerseys on the court at Quicken Loans Arena when they play the Charlotte Hornets on November 24.

The Nike NBA Connected Jerseys, as well as the will release worldwide on September 29 at the, while making their debut on-court alongside the jacket on September 20th.

Other reports by GizPress

Discuss This Article