Nike's 'NBA Connected' jerseys tap into the game with NFC tags

Ivan Schwartz
September 17, 2017

The NBA unveiled its new "Statement" edition uniforms for all 30 teams today in Los Angeles. For the Clippers, Blake Griffin unveiled a predominantly black uniform.

"When you think about basketball, you think of Nike and the NBA", said Nike CEO/President Mark Parker.

The uniforms also feature the Nike emblem on the right chest along with the new Flagstar Bank sponsor emblem on the left.

The company has truly pushed the envelope by syncing the jerseys to an app called NikeConnect.

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When Nike took over as the NBA's new jersey brand, they made some changes.

The NBA Connected Jersey has an embedded near-field communication chip, which allows for "real-time team and player content such as pregame arrival footage, highlight packages and top players' favorite music playlists all on the jersey owner's mobile device". Celebrating the style of the game, Nike designers refreshed a beloved apparel staple into a new performance product for athletes on and off the court.

The Cavs will wear debut these jerseys on the court at Quicken Loans Arena when they play the Charlotte Hornets on November 24.

The Nike NBA Connected Jerseys, as well as the will release worldwide on September 29 at the NBAstore.com, while making their debut on-court alongside the jacket on September 20th.

Other reports by GizPress

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