Taco Bell adding booze at 300 new locations

Ivan Schwartz
September 21, 2017

The chain is reportedly zeroing in on cities like Pittsburgh, Detroit, Nashville, and NY, where at least 50 locations will be opening in Manhattan alone.

The chain aims to make its presence known in urban areas, where most of the new stores are slated to open.

The new restaurants will be "cantina-style" with new artwork, open kitchens and digital menu boards.

But possibly the biggest change on tap for the food retailer is adding alcohol to its menu.

The locations will reportedly serve beer, wine, sangria, and Twisted Freezes.

The Tex-Mex chain also has global expansion plans, according to Bloomberg, and hopes to open more than 100 locations in Canada, China and Brazil.

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Taco Bell's chief operating officer credits millennials' moving into downtown areas helping to revitalize urban areas.

It is unclear if New Jersey - which has around 130 Taco Bell locations - will get one of these new spots.

It's a first in the US for Taco Bell, which is owned by Louisville, Kentucky-based Yum Brands Inc.

But you can't just take something like the drive-thru away and give nothing back in return. Can you imagine buying an acre of land in a neighborhood like Wicker Park?

'As real estate becomes more and more expensive, this kind of concept makes more sense'. It was the first time the chain served alcohol in the U.S.Taco Bell now plans to expand into big cities with its cantinas. They'll also feature "shareable" food items like chicken fingers and nachos, according to Eater.

Other reports by GizPress

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