Bose Announces Its Apple AirPods Competitor, The $249 SoundSport Free

Cesar Mills
September 22, 2017

Pressing and holding this newly introduced action button would launch the Google Assistant.

Today, Google and Bose announce a new set of headphones that take the virtual assistant out of your phone and put it in your ears. In other words, you've got everything from the original QuietComfort 35s, plus access to Google Assistant. One of the biggest additions in these pair of wireless headphones is that there is a dedicated button that when triggered, will enable Google Assistant.

The SoundSport Free feature Bose's digital signal processing and a volume-optimized EQ, and the battery life should last up to five hours for listening, though Bose doesn't make it clear if that five hours is for local streaming, or streaming from a source like Play Music or Spotify from the connected phone app. Users are promised the same noise cancellation, audio performance, and a battery life of up to 20 hours.

Google shares some examples below of how this integration can be beneficial.

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Assistant can playback incoming messages, calendar events, and more right from the headphones. You can also keep up with news while you take walk, jump in a cab or go for a run.

If you have $499 to spend on headphones, they're available to order from Bose Australia online right now, with units shipping in 1-2 days.

I know what you're thinking - can't you just do this with the speaker on the phone itself? And in a fraction of a millisecond, Bose active noise cancellation dramatically reduces unwanted sounds around you - so whether you're in a crowded airport terminal, on a busy city sidewalk, or a subway platform at rush hour - you only hear your Assistant or your music, brilliantly reproduced. Not only does doing so allow people to eavesdrop on your business, but it is rude to those around you too.

The Bose QuietComfort 35 II comes out into the markets with a price tag of $350 and it comes in two variants - Black and White. The SoundSport Free headphones and QC35 II noise cancelling headphones will be sold through Bose retail stores, Bose.com, and authorized Bose dealers. If you like the black color, the preorders for the black color variant of the Earbuds will start from Today itself.

Other reports by GizPress

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