Apple doubles rental time on movies once playback has been started

Angelica Greene
September 23, 2017

The new Apple (NASDAQ:AAPL) TV 4K doesn't ship with Dolby Atmos surround sound support or support for 4K HDR YouTube videos.

The Apple TV 4K is now available for purchase starting at $179 for the 32GB model and $199 for the 64GB model.

Most people still don't have 4K TVs, so the new Apple TV model doesn't offer them much. Apple hasn't revealed when this support could happen.

Apple also stated in the support document that a minimum internet speed of 25mbps will be required to stream 4K videos in full quality.

But now, as the first batch of the new Apple TV hits store shelves around the world, it has come to light that this upgrade isn't quite so straightforward.

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Overall, The Verge considered the new Apple TV to be too expensive at its current price. Apple is also adding Amazon Prime Video - the last of the major streaming services it didn't yet have - sometime this year. Though previous incarnations of the Apple TV left much to be desired, the forthcoming Apple TV 4K seeks to address at least a few of the complaints users had.

If you are an owner one a 4K television set, the colours and depths of the pictures are stunning. Apple says, "You can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions, but you can't download a 4K version".

That has been the question on many Apple watchers' minds over the past week after the company unveiled the Apple TV 4K set-top box at its iPhone event. Apple boasts that its central processing unit is twice as fast and its graphics processor is four times as fast.

The Apple TV 4K comes with a Siri Remote that is the ideal complement to the Apple TV 4K. As the name suggests, Apple TV 4K shows videos in 4K resolution.

Apple has also put quite a bit of work into its integration with other devices. So if you stop watching in one place, you can start again later on a different device. To watch those on a big screen directly, you need an Apple TV.

Other reports by GizPress

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