Netflix Has Just Raised The Price Of Its Subscriptions Again

Netflix's most expensive option allows users to stream different shows on four screens in 4K.

Netflix the online TV and film streaming service have raised their prices for its service in the United Kingdom and the U.S. for the first time in two years. The standard Netflix plan that offers HD viewing on up to two devices simultaneously will now cost $10.99 a month, $1 up from its previous cost of $9.99.

The price hike arrives as Netflix continues to increase production of original TV and movie content.

UBS analyst Doug Mitchelson said the timing of the price increase coincides with what his firm expects will be a strong fourth quarter content slate that could help minimize churn.

Just past year, Netflix hiked the member rate for the standard HD plan to $9.99, a whole dollar increase from $8.99. Notifications will be sent out to customers October 19 with a 30-day notification to allow customers to opt-out if they want.

New customers, however, have to pay the inflated fees right now.

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Pachter thinks Netflix's price increases would be more likely to dissuade potential new subscribers, and that Amazon and Hulu may draw those customers to their services instead.

Mitchelson said the price increases represent a roughly 10% effective increase to ARPU.

It was only a year ago that Netflix also increased their standard HD plan $8.99 a month to $9.99 a month. Canadian subscribers experienced a subscription price hike earlier this year.

Netflix has raised the price on its standard and premium streaming service subscriptions.

According to Business Insider, the lowest-tier plan will remain unchanged. This made a lot of people ask whether or not this would effect T-Mobile's Netflix On Us promotion and, it doesn't.

The price increase also comes 11 days before Netflix is scheduled to report its third-quarter results.