Amazon Launches Prime Student Program with No Annual Commitment

Ivan Schwartz
October 13, 2017

Amazon is targeting a new segment of shoppers - teenagers.

If you place a bit more trust in your kids (or if you simply don't want to constantly approve or deny purchases), you can scrap the approval system altogether and opt instead to set specific spending limits.

For the first time, teens can independently use the Amazon app, allowing them to shop or stream content while still keeping their parents informed.

On the other end of the spectrum, the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor. Amazon.com Inc. said the new program is free, and parents don't need a Prime membership to use it.

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Under Amazon's new program, teenagers can log into the site using their own credentials. When they find something they want to buy, that item is sent to the parent for approval via text or email. "We've listened to families and have built a great experience for both teens and parents", Michael Carr, vice president, Amazon Households said in a statement.

"The teen can also include a personalized note like, 'This is the book I need for class, '" the company said. In this case, the parent will receive a notification with an itemized list of the order, and the option remains to cancel it or initiate a refund if it is too late to cancel. They can also take advantage of a six-month free trial before the monthly payments kick in. The teen can request the account and the parent can confirm via a text or email.

Teens with an Amazon account are about to acquire some buying power.

A Household allows you to connect and share Amazon benefits with the whole family.

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