IGN Purchases Humble Bundle

Cesar Mills
October 16, 2017

The terms of the acquisition aren't known, but according to Gamasutra, the entertainment media company will support Humble "in terms of accelerating growth and raising more money for charity". Personally, I don't think most journalists would give a game a positive score just based on it being connected to their company, but there will certainly be a lot of doubt in some people's minds about any game published by Humble Bundle that receives high acclaim at IGN.

Anyone who's familiar with gaming, whether it be on PC or mobile, will know what a Humble Bundle is. IGN will help grow Humble Monthly as well, along with fostering the company's "new publishing initiative". To be clear, though, Humble Bundle has been acquired by Ziff Davis (IGN's owner) through IGN's division.

The charitable storefront Humble Bundle was purchased last week by pop culture website IGN, which itself is owned by media giant J2 Global.

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However, a press release confirming the deal also noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes. When our parents found out that our "big idea" was basically the honor system of pay-what-you-want plus charity, they braced themselves for the possibility that we might never move out. "We don't want to disrupt anything we're doing right already", added Graham. Since that first bundle, the store has raised more than $106 million for charity.

The announcement came via the Humble Mumble blog written by Humble Bundle CEO Jeffrey Rosen on Saturday.

Reactions on Twitter have been somewhat mixed, with some users citing a potential conflict of interest.

Other reports by GizPress

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