Snap joins forces with NBC to produce Shows on Snapchat

Cesar Mills
Октября 19, 2017

NBCU, which owns a partial stake in Snapchat, will work with the company in a joint venture to form a digital studio that will produce original, short-form video first aired exclusively on Snapchat.

Snap announced it has created a new digital content studio in California that will focus on developing scripted TV shows designed to appear in the popular social media and picture sharing app. According to the two, the new studio's ownership will be split evenly between Snap and NBCU, and will be based in Santa Monica.

Anderson was most recently senior vice president of primetime programming at NBC, where she developed and/or oversaw scripted series including Parks and Recreation, The Office, The Carmichael Show, and The Good Place.

"We see scripted as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been awesome collaborators from the start, and with the leadership of Lauren, who has a fantastic track record in this space", said Sean Mills, head of original content for Snap Inc. "Because that creative process is so unique, we felt there was a need for a fully dedicated entity focused on that".

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Snap and NBC will be partnering with several content creators to produce new scripted programming for this new joint venture.

NBC Universal invested $500m in Snap's IPO earlier this year as part of a strategic investment and partnership.

A deal has already been done for a show made by the Duplass Brothers who have already produced shows for HBO. "If we make one show and it's really doing well, we might just stick with that - and do 100 episodes of that show". The companies said that Snapchat users should expect the new scripted series to arrive in 2018 but didn't announce an exact timeframe or release date. These are mobile-TV like content filmed for Snapchat in vertical format.

NBCUniversal and Snap, the house mother of Snapchat, announced on Tuesday that they were creating a joint venture meant to produce original series for the social network. Both companies adhere to the idea that entertainment for mobile platforms needs to be produced differently than for traditional venues.

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