Apple is being sued over iPhone X's new 'Animoji' feature

Cesar Mills
October 22, 2017

The iPhone X's "Animoji" feature lets people transform their face into customized moving emoji with the help from Apple's face recognition technology "FaceID". Recently, a Japanese Company sued Apple over "Animoji" trademark.

A Japanese company on Wednesday filed suit against Apple for allegedly infringing on a USA trademark covering "Animoji", which the Cupertino tech giant is using to market a new facial recognition feature introduced with iPhone X. According to the lawsuit, Apple sought to cancel Bonansea's trademark based on his company not existing at the time it was filed.

The iPhone X is not yet out Apple but one of its biggest features has attracted a suit. So you can send a particular emoji by choosing the right GIF and this feature will work till you see the emoji in your iOS device.

It's an embarrassment for Apple who should have had their legal team do a simple search on the USPTO trademark site like I did this morning which clearly shows the trademark was already owned by Emonster Inc. Still available for $0.99, Animoji - Free Animated Texting [Patent Pending] is described as a "fast, free and easy-to-use tool to animate your text and email messages". What's more, Bonansea has had a messaging app in the App Store with the Animoji branding going all the way back to 2014.

According to the details of the lawsuit, Emonster CEO Enrique Bonansea released an animated texting app in 2014 called "Animoji" and registered for its trademark on the app's name. Where things get a little murky is when looking at the timing of the trademark.

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We will discuss more about this case in the coming days as there will be more information coming in the future regarding this new Animoji Trademark matter as it is owned by the giant, Apple itself. Emonster has filed for another application.

"Instead of using the creativity on which Apple developed its worldwide reputation, Apple simply plucked the name from a developer on its own App Store", says the complaint.

In the lawsuit filed in a U.S. federal court, Emonster said: "Apple made the conscious decision to try to pilfer the name for itself".

Fully aware of the Plaintiffs' ANIMOJI mark, Apple made a decision to take the name and try to show to the world that "Animoji" was original to Apple. There will be more to the story, so be sure tuned in for more.

Other reports by GizPress

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