Burger King bullying experiment goes viral

Ivan Schwartz
October 22, 2017

It might seem a little odd for a fast-food outlet to be making an anti-bullying PSA, but when you see it context, there's a bit of sense behind it.

Two chains have recently begun programs to fight bullying among youngsters, including Pizza Factory and the more publicized campaign from Burger King, which is getting widespread media attention today with a thought-provoking video.

The company chose to conduct a social experiment by making a video with teenage actors bullying a teen inside a Burger King.

Later in the video, a cook beat up a burger, wrapped it up and gave it to customers. But few come to the aid of a boy who's being pushed and teased.

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Actors were paid to bully and harass a high school junior, who was also an actor, directly in front of other customers in one of the restaurant's stores.

The video's Tuesday release coincides with National Bullying Prevention Month, and according to a post on Burger King's Facebook page that had been shared over 2,100 times as of Saturday morning, they conducted the experiment "to showcase just how often bullying is ignored". The results aren't heartening, but Burger King's efforts sure are. "Bullying is the exact opposite of that", the company said. "The Burger King brand is known for putting the crown on everyone's head and allowing people to have it their way".

In the Burger King video, the chain says 95% of the real-life customers reported that their burgers had been destroyed while only 12% spoke up when the teen was bullied.

Other reports by GizPress

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