Why Netflix, Inc. (NFLX) Might Get Into A Pricing War With Disney

Ruben Ruiz
November 11, 2017

Pricing hasn't been announced, and while Iger said that the Disney streaming service will be priced less than a Netflix subscription, he didn't say anything specifically about the pricing strategy for ESPN Plus. Thankfully, according to CEO Bob Iger, fans won't need to break the bank to take part in the viewing experience.

While this would certainly seem like fighting talk created to lure consumers over to Disney in favour of Netflix, Iger concedes the lower price "is in part reflective of the fact it'll have less volume", given it will be exclusively streaming content produced by Disney themselves.

Disney streaming service is set to launch in 2019, and Netflix Inc, Inc.

DISNEY on Thursday announced plans for a new Star Wars film trilogy and a live-action TV series as it builds on the beloved and profitable science fiction franchise.

Taking control of streaming is a "big strategic shift" for Disney, Iger explained.

The Disney streaming platform is expected to launch in 2019.

Our minds are still blown by today's news that a brand-new Star Wars trilogy is in the works - as well as a live-action Star Wars TV show.

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Disney's Parks and Resorts segment, however, continues to show growth with revenue increasing 6% to US$4.7 billion, and segment operating income rising 7% to US$746 million.

Also planned: new Marvel, Pixar Monster and High School Musical series, he said. Netflix now charges between $8 and $12 a month.

Disney's new streaming service might look like a rival to Netflix, but really, it's just a new friend.

Original Movies: The Walt Disney Studios is producing four to five movies for the service each year.

It's unclear how this will affect DisneyLife, Disney's own subscription service in the United Kingdom - where you cannot only watch the studio's movies and TV shows on demand and streamed to phones, tablets, computers, and TVs, as well as gain access to an extensive library of eBooks, audio books, and music. New seasons of Jessica Jones and Luke Cage are in production, and Daredevil and Iron Fist will start filming soon. Details are super-light, but a creative universe with possibilities that run the gamut from Spider-Man to The Avengers to Guardians of the Galaxy to Thor... well, you get the idea.

The launch of this new service is still two years away, so we're obviously still waiting for more information.

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