Amazon to roll out pop-up stores inside Bay Area Whole Foods locations

Ivan Schwartz
November 12, 2017

Thanksgiving is nearly upon us and that means Black Friday deals will start popping up any day now. These pop up shops will also help the interested customers to know more about the various services that Amazon offers and the memberships that are available on Amazon Prime.

On Thursday, Whole Foods announced that it would sell Amazon products at major discounts the week leading up to Black Friday at more than 100 locations.

The move gives Amazon, which bought Whole Foods this summer, another place where shoppers can touch or try out its gadgets during the holiday shopping season.

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Amazon has its own online Black Friday plans but it hasn't announced specific deals yet.

Having acquired Whole Foods in a deal worth $13.7bn, announced back in June, Amazon will now take advantage of the brand's numerous stores across the U.S. throughout the holiday season by rolling out seasonal pop-up shops.

The pop-up in the Rochester Hills store at 2918 Walton Blvd. opens Monday and it's not yet known when it would close, Whole Foods spokeswoman Allison Phelps said in an email. The speaker can also be used to get info, such as the weather for upcoming trips, or to start playing music when guests arrive.

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