Flipkart to launch Billion Capture+ smartphone on Nov 15

Angelica Greene
November 12, 2017

What we have done better from our side is that we've tried to understand consumer needs better, we've tried to understand what are the features in a smartphone that they would like to see more of and what are the kind of features that they don't use much.

The Billion Capture+ features a fingerprint sensor on its back. The phone comes with Quick Charge support out of the box and gives up to 7 hours of battery life within just 15 minutes of charging, claims Flipkart.

Flipkart claims the RGB and monochrome sensors on the rear camera setup helps the device bring "bokeh shots" and "depth of field effect" to the users. As usual, there's a Portrait mode on the phone. The Capture+ will be exclusively available through Flipkart. Both the variants will come in two colour options - Mystic Black and Desert Gold. While the second variant of the smartphone sports 4GB of RAM and 64GB of inbuilt storage which will come with a price tag of Rs 12,999. There is also a dual tone LED flash accompanying the camera. Selfie-addicts will have to settle for an 8 MP shooter.

Do you think that the Billion Capture+ will be able to rival ell with the likes of Xiaomi Redmi Note 5 and Lenovo K8 Plus?

Co-founder and executive chairman of Flipkart, Sachin Bansal said that the phone is designed, engineered, manufactured and tested in India. Flipkart Category Head (Billion) Hrishikesh Thite said, "Our extensive research of Indian smartphone buyers revealed major pain points of battery, camera, storage etc".

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However, that does not take away from the challenges that Capture+ will face upon its launch. For now, the device should be appreciated for what it is - a good attempt at making inroads into a very competitive segment in the market which already has clearly defined victor (s). If Flipkart is able assemble a reliable piece of hardware while undercutting competition from brands like Xiaomi and Motorola, the company might have a strong chance in the Indian market.

There is a 3,500 mAh battery, which is about 600 mAh less than the one that juices the RN4.

E-commerce giants Flipkart & Amazon are in the midst of an ongoing battle for superiority in the sector. This new launch can prove to be a big leap for Flipkart which has unsuccessfully been launching various brands of its own in the past few years.

With the Capture+, Flipkart looks to be playing a similar game, one where it is looking to emulate the strategy once used by Amazon's CEO Jeff Bezos to ensure the company's long-term success.

"Eventually we want to launch everything". Some of the highlights of the Billion Capture+ include dual rear cameras, fast charging support, and unlimited cloud storage.

Other reports by GizPress

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