Hasbro reportedly offered to buy Mattel

Ivan Schwartz
November 12, 2017

According to the New York Times, Hasbro made the takeover offer in recent months and while details about the offer are unknown as is whether or not Hasbro and Mattel have been in any further talks about the offer, a deal would combine the two largest US toymakers in more than two decades.

Mattel's Wonder Woman doll is seen at the 114th North American International Toy Fair in New York City, U.S. on February 21, 2017.

If a deal is approved, however, it would unite better known Hasbro properties, such as My Little Pony, Monopoly, and Nerf with Mattel's Barbie and Hot Wheels toys and could potentially open the door for more partnership opportunities with the entertainment industry.

Hasbro's approach to Mattel was made recently, one of the people said.

There has always been speculation about if, when and how Hasbro and Mattel would join forces to make the ultimate toy and game company.

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Mattel and Hasbro have held talks a number of times in the past, including as long ago as 1996 and as recently as late in 2015. By Friday afternoon, its shares had risen by around 24 percent. Hasbro shares rose about 3.3 percent. Mattel's shares have slumped 47 percent this year, valuing the company at $4.8 billion and making it more vulnerable as a takeover target.

Mattel has pointed to that bankruptcy as a reason for weak sales.

CEO Margo Georgiadis, who took the reins in January, has warned the business would miss its revenue forecast for the full year. Mattel's stock fell to its lowest level since 2009 that day.

The other more ensuring detail is Mattel's stock price is way down nearly 50% compared to this time a year ago. And it maintains a strong relationship with Hollywood - Hasbro also makes toys for successful Disney franchises.

Other reports by GizPress

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