Apple delays HomePod release until 2018

Angelica Greene
November 19, 2017

In a statement to The Verge, Apple said that it needs more time to work on the HomePod.

Powered by Apple's Siri digital assistant, HomePod is priced starting at US$349, at the high end of the market, and is designed with high-quality audio to pair with the Apple Music subscription service.

Apple's HomePod personal assistant, the company's answer to Amazon Echo and Google Home, has been delayed until early 2018. Amazon's Echo lineup and Alphabet Inc's Google Home speakers have been dominating the market and with a price tag of USA $349, the HomePod already have a stiff competition from its own price tag.

"Last holiday season, smart speakers were huge, and this season they're going to be huge", O'Donnell said.

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"We'll start shipping in the USA, United Kingdom and Australia in early 2018".

To recall the specifications of the HomePod as revealed by Apple, the device will be cylindrical in shape and will have a range of speakers and sub-woofers and microphones. Apple just said it needed more time to finish the product, and thus we do not know if the problems were in hardware or software. Competitors in the smart speaker space, meanwhile, are flooding the zone. Even if the majority of Echo or Google Home users own an iPhone, it is highly likely that they're talking to Alexa or Google Assistant more than Siri. With HomePod, Siri would stop being only on iOS devices and Mac OS computers and would be much more present in people's lives through other devices. Apple has not given reasons for the delay of this first generation of its smart speaker.

But Apple could still have a surprise or two in store. Previously, we saw some leaked images of the "smart speaker" from Apple. Along with the bad publicity that comes from having to delay a product announced months ago, Apple also faces the sting of losing out on HomePod sales for what is its busiest time of the year.

Other reports by GizPress

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