Tencent and Bluehole partner to bring Battlegrounds to China

Angelica Greene
November 23, 2017

PlayerUnknown's Battlegrounds has been this year's sleeper hit, and it's about to officially be released in China.

In doing so, Tencent has endeavoured to curb cheating and ensure the game does not get shut down by the Chinese government, following reports that the game was "too bloody" and counter to "traditional socialist core values" as reported by VentureBeat last month. It's not yet determined if this is the plan for Tencent and PUBG in China. This matter has since been resolved under a new partnership with Bluehole and Tencent, with the latter gaining an exclusive license to publish PUBG in China. CEO, C.H. Kim, who said, "We will do our best to present a great game to the Chinese users in close cooperation with the company".

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In a separate announcement from Tencent, it appears as though the game will be modified in the region as to avoid conflicts with the country's rules on violence within entertainment media. The game hasn't been banned outright yet, but it exists in a weird gray area.

The PUBG game where players fight for survival on a deserted island is now the world's top-selling videogame, having shipped more than 20 million copies since its launch in March. He added, "Tencent will localize and operate the game by catering to the preferences of Chinese gamers. We will also offer a different, fun experience on PC". One is if players who already own the game via Steam will have to buy PUBG again once the game moves over to the Tencent WeGame platform.

Other reports by GizPress

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