How the Snapchat Stories-like tool works — YouTube Reels explained

Angelica Greene
December 1, 2017

The YouTube Reels feature is now available for all Creators who have more than 10000 subscribers.

YouTube will experiment with a beta version of Reels with a limited number of users before "expanding to more creators", added Livne. YouTube's reasoning behind this new feature is similar to the arguments put forth by Facebook and Snap.

The concept of Stories was first introduced by Snapchat and later adopted by many other online platforms including Facebook and Instagram, though YouTube Community's own spin adds some slight variations to it.

YouTube, in a blog post, announces its latest updates on Community and towards the end mentions about Reels.

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This means that youtubers will be able to create multiple, topic-based Reels, and fill them up at will for people to enjoy at any time - putting the focus of Reels on the content's story rather than the person's. YouTube would also allow the users to have more than one Reels-each including its own set of videos.

The Verge said that, unlike other Stories features, Reels won't disappear after 24 hours.

The Community tab on YouTube is now available for all channels with over 10,000 subscribers. The online report also points out that each of the videos on Reels will have a playtime of up to 30 seconds - with features such as filters, music, and text among others. Well, it appears that more creators other than those invited by YouTube past year will now be able to interact with their subscribers through GIFs, photos, polls, and texts, in addition to just videos. Reels is now in beta mode and the final product is expected to launch soon, but after proper experimentation. It will permanently live in a tab separate from a creator's main list of videos.Furthermore, users can have several Reels with no expiry date.

YouTube is always touted as being about the community. However, this doesn't assure that notifications for every Community post will be received.

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