It's here: Amazon finally launches in Australia

Angelica Greene
December 5, 2017

Australian brands including Bonds, Wittner, Kathmandu, Sol Sana, Styletread and even Cancer Council have flocked to Amazon as the e-commerce giant officially launches its retail offering in Australia. The much-vaunted Prime service - which bundles offerings like priority shipping, streaming and Kindle content in one package - is not now available, with expectations it'll come in mid-2018.

Amazon expects to launch Prime shipping benefits in Australia in mid-2018 and from today.

At present, there are 23 categories listed on Amazon Australia's site, and ABC News reports there's more to come in the near future (we hope). Some Kiwi players, like Trade Me, say Amazon's high-volume model might not suit our smaller market.

"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?"

"For Amazon's Marketplace to be successful in Australia, Amazon will need a good product range, including local specialty suppliers".

The company is offering free delivery on orders over $49 with a one-day delivery service also available in a number of areas across Australia.

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Rocco Braeuniger, the man brought in from Amazon's German arm to run the Australian operation, said Amazon would be focusing on "customers and the long-term" as it attempted to build its business in Australia.

Currently Amazon Australia employs around 1000 people in its Dandenong South warehouse and corporate offices in Melbourne, Sydney, Brisbane and Canberra.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", Mr Braeuniger said.

Australian customers can conveniently shop anywhere, anytime through the Amazon Shopping app, and desktop and mobile browsers. "The result will be an ever-improving customer experience driven by the regular introduction of new products and services".

Rumour has it Amazon will offer it at an introductory three-month price of around $1 or $2.

Other reports by GizPress

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