Lamborghini Urus SUV Unveiled

Angelica Greene
December 6, 2017

The Lamborghini Urus is powered by a 4.0-liter V8 twin-turbo engine capable of up to 650 horsepower, supported by an eight-speed automatic transmission.

Surprisingly to most, though, the Urus is not the first Lamborghini SUV.

The Urus is also available with carbon ceramic brakes, adaptive air suspension, and six different driving modes.

Styling is inspired from the classic LM002 as well as the aforementioned Aventador and Huracán supercars. With the launch of the Lamborghini Urus and the pending arrival of the Aston Martin DBX and Rolls-Royce High Side Vehicle, 29,300 units of luxury SUVs are expected to be sold in 2020.

The Italian supercar manufacturer says the first of its hybrid vehicles will be its new Sports Utility Vehicle, the URUS, unveiled on Monday and dubbed by the brand the world's first super-SUV. "This is the point of no return for us" he said. Lamborghini says that the Urus (named for an ancient, extinct ancestor to modern bulls) is it's first auto "to involve not just the driver, but also their families". The model could lift the brand's earnings by more than 50% in 2019, Dean said.

Indeed, the addition of the Urus to Lamborghini's otherwise extreme fleet of track-ready supercars-most outfitted with dihedral doors or outré spoilers that scream for attention-is meant to expand its appeal to both families and female buyers.

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No surprise is that the Lamborghini Urus touches the crown of the now most powerful production SUV. It'll be the last place Jeremy Clarkson thinks of looking for a Lamborghini engine.

"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali.

"We are entering new markets that will be very important for the future of our growth".

The Urus, as the four-wheel drive "super SUV" will be known, was revealed at the Volkswagen group-owned company's historic home near Bologna. These are impressive performance figures for a large SUV. "From now on, Lamborghini will change its position in the automotive industry".

The Lamborghini Urus will arrive in Spring 2018, with prices starting at £131,500 ($200,000 USD).

Other reports by GizPress

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