Google pulls YouTube from Amazon Fire TV, Echo Show

Cesar Mills
December 7, 2017

Fire TV owners, I hope you don't enjoy watching much YouTube, because the app is about to disappear from your device.

Only Roku is the victor here.

YouTube had only just been made available on the Echo Show because of the long-running dispute claiming a 'broken user experience' for the app, however, Google remains frustrated that Amazon withdrew sale of Google hardware, such as the wildly successful Google Chromecast, in an attempt to push people towards the Amazon equivalents. As a result, and because Amazon does not carry Google devices such as Google Home, Chromecast, or Nest devices, it has pulled YouTube from the Amazon devices. Hopefully the two companies can work out a deal soon and YouTube can return to Amazon's devices. Similarly, Amazon Prime Video doesn't support Google's Cast feature, making it hard to get video to a big screen for Android users. That includes Amazon Fire tablets, as Google hasn't threatened to block those yet.

THE LONG TERM feud that has been quietly been brewing between Google and Amazon spilt over last night as the search giant announced it would be removing its YouTube app from Amazon products. Meanwhile, the e-commerce site thinks Google is setting a disappointing precedent by selectively blocking access to an open site.

Amazon and Google have been competing against each other in many areas like cloud computing, voice-controlled gadgets such as Amazon Echo Show and Google Home. "We hope we can reach an agreement to resolve these issues soon", the Google statement added.

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These are two companies who usually have the upper hand on the negotiating table, and probably don't like the fact they have found their equal this time around.

The latest standoff between Google and Amazon was ridiculed by a trade association of high-speed internet providers. However, Google removed the video streaming service again on December 5.

In its statement Google said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.

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