Pizza Hut testing beer and wine delivery

Pauline Gross
December 7, 2017

The decision is partly motivated by competition; parent company Yum Brands is hoping Pizza Hut can out-deliver Dominoes, investing $130 million in technology and hiring more than 14,000 delivery personnel by end of year. For now, the service is only available in Phoenix, Arizona (as a test drive).

Pizza Hut is letting customers in certain test markets include alcoholic beverages for delivery along with their pizza.

Pizza Hut is focused on improving the pizza experience overall - from introducing its oven-HOT delivery system last month to being the first in the pizza industry to introduce beer and wine delivery.

In Phoenix, the initial beer selection will be six-packs of Budweiser, Bud Light, Shock Top and Kilt Lifter, a local favorite.

When it expands the program beyond Phoenix, Pizza Hut expects to vary the menu according to regional preferences, a company executive told CNBC.

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In the meantime, just remember that you can also order cookies, brownies, mini apple pies, and icing dipped cinnamon sticks along with your pizza - surely that will tide you over until your city is granted access to the golden delivery booze menu, won't it?

The company would not reveal to CNN which cities will be next to get delivery service.

Pizza Hut now sells wine and beer at many in-store locations. Customers will also be required to show proof age when the delivery arrives. Drivers will card you at your door.

Pizza Hut reported flat USA same-store sales in the latest quarter, when Domino's Pizza's domestic units reported a rise of 8.4 percent.

Other reports by GizPress

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