Can you hear it? Prime TV app suffers Dolby 5.1 hearing loss

Angelica Greene
December 8, 2017

The news came a day after Alphabet Inc's Google said it would block its YouTube video streaming application from two of Amazon's devices and criticized the online retailer for not selling Google hardware.

On Wednesday, Amazon added a Prime Video app to Apple TV and Apple TV 4k in more than 100 countries. Apple TV owners can find Amazon Video in the App Store, and download it for free.

The dispute between Amazon and Google mirrors the face-offs that occasionally crop up between pay-TV providers and TV networks when it comes time to re-negotiate their deals. For now, it's a bit hard to find in traditional Apple TV search.

Unless and until Google and Amazon can play nice, users who rely on Amazon's Echo show and Fire TV Stick devices will no longer be able to relive the well-crafted adventures of The Young Indiana Jones Chronicles, or check out a young Bruce Lee in old episodes of The Green Hornet. Google is miffed by the fact that it is losing ad revenue from Fire TV which was the best selling streaming device in United States and India.

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Google and Amazon have always been in discussion regarding on the best way to go about with their products and have an equally beneficial working relationship. You're paying for the experience - in particular, integration and syncing with other Apple gadgets.

Obviously you don't have to be too much of a conspiracy theorist to note that these Google and Apple devices compete head on with Amazon's Fire TV devices.

Decent app for streaming or downloading Amazon Prime Video content to your smartphone. It also can be watched on a Amazon Fire TV, Fire TV Stick, and Fire tablets. For cheaper models, you can get that through Roku's smartphone app. "This isn't exactly what you'd expect from one of the biggest profile apps on one of the AV world's most expensive video streaming boxes", he wrote. Amazon also doesn't allow its Prime video streaming service on Chromecast, an omission that Google wants to change. Apple TV and Apple TV 4K are still not available on Amazon's retail channels, but it's not clear whether that's because it wasn't part of the negotiations or just hasn't happened yet.

In a statement to Variety, an Amazon rep said: "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

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