Instagram Testing A 'Direct' Snapchat Clone On Android

Cesar Mills
December 8, 2017

The app will open up with the camera in a similar fashion to Snapchat, and installing the standalone Direct app will actually remove the Direct feature from the standard Instagram app.

The private messaging feature of Instagram is to be removed from the service and replaced with a standalone app. If you download Direct, your Instagram inbox will be scrubbed from the main app. The app that's been rumored since early 2017 is said to become available in six test markets on both Android and iOS starting later today, with Instagram reportedly bringing it to Italy, Portugal, Israel, Uruguay, Chile, and Turkey. "To make it easier and more fun for people to connect in this way, we are beginning to test Direct - a camera-first app that connects seamlessly back to Instagram". All you have to do is swipe left once you are in the Direct inbox to reveal Instagram icon which will direct you to the Instagram app. And you don't have to send photos; you can also just send your a message through the app. It opens camera-first, so just like Snapchat, and it's very simple, with only three screens. But, what is the new Instagram Direct? And if you swipe right in the same fashion within Instagram, you'll see the Direct logo and you'll jump into the Direct app. That helps explain why Instagram is considering unbundling such a significant part of its experience while Facebook's unbundling strategy appears to be up in the air. You will be happy to know that for the new app, Instagram includes four new filters including one that censors your speech when you least expect it, and another that superimposes your mouth over your mouth (yes, it is as odd as it sounds).

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Well, get ready for the sequel, as the same thing is about to happen with Instagram. With a global release, a lot more filters would probably be added, and since Instagram has uses stickers and locations in stories, one would assume those would be included too.

However, if Instagram launches Direct globally, of which it as of now has no schedule for doing, the feature could deliver the parent company, Facebook a third famous social media platform in the form of a messaging tool, in comparison to the already available and popular Messenger and WhatsApp.

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