YouTube's Music Subscription Service To Launch In March 2018

Angelica Greene
December 9, 2017

Music is one of the largest draws on YouTube with the genre bringing YouTube over than a billion viewers per month. YouTube's music streaming service is expected to intensify the competition in the industry.

A new rumor is circulating that claims YouTube is getting ready to launch a new music service in March.

The new service, internally referred to as Remix, would include Spotify-like on-demand streaming and would incorporate elements from YouTube, such as video clips, the people said.

Considering YouTube has yet to finalise deals with two of the three major record labels, a March release is looking tentative right now, but we'll be keeping our eyes peeled for any further developments.

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Remix will be Google's third attempt at a music streaming service. The company introduced Google Play Music back in 2011 as its subscription-based music streaming service. Vevo, owned by Universal and Sony, distributes music videos for their acts. Its music and karaoke subsidiary, TME, is China's biggest provider of music streaming in China with some 600 million active users across its handful of streaming platforms. Nonetheless, with Spotify having 60 million paying users and Apple about 27 million subscribers YouTube will have a mountain to climb to catch up.

But what about YouTube Red, isn't that good enough?

China's Tencent and Spotify will acquire new shares representing minority equity stakes in each other for cash, the companies announced today. YouTube's head of music, former Warner Music executive Lyor Cohen, did mention at the time that they would be merging YouTube Red and Google Play Music into one service. However, there has been no final statements registered as to what the service will be called.

Other reports by GizPress

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