Netflix is weirdly anxious about 'A Christmas Prince' fans

Angelica Greene
December 13, 2017

According to Netflix, 53 people had watched the movie every day for the past 18 days. Netflix traditionally keeps its subscriber data a secret (they recently released a brief report of the highlights of user behaviour for 2017), but revealed it for comedic purposes, and many weren't happy about that.

But when you step back and think about it, it is deeply weird that corporate brands interact with us on Twitter like we're all just people going through our week.

Don't worry, they're not spying on you. However, many people are either unaware of such data collection practices or are indifferent about them, and thus are quite surprised when presented with the facts.

@netflix is trolling users watching "A Christmas Prince" every day. with that said, @netflix my "Friends" addiction is because I don't have cable and like sleeping with the background noise.

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While it is not clear how Netflix ensures that employees aren't able to access viewing preferences of individual users, a number of people are questioning if its right for the company to reveal what users watch on a public platform.

Which would go down a bit easier if the original tweet wasn't binge-shaming 53 individual customers ... but okay. For example, among other such ads, the campaign called out a single person with a billboard that said: "Dear person who made a playlist called: 'One Night Stand With Jeb Bush Like He's a Bond Girl in a European Casino.' We have so many questions".

'How do you expect a store to run if they don't know how their products are being used?

'I liked this tweet because it's good to be reminded that huge unaccountable companies use our personal data to dunk on us both literally and figuratively, ' wrote another Twitter user.

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