Facebook introduces new augmented reality effects for Messenger

Angelica Greene
December 14, 2017

The company introduced a new feature called World Effects, an augmented reality feature that drops 3D objects into your surroundings. Facebook wants to be on par with Google and Apple, who have both respectively launched their own AR kits and are incorporating those features in new applications.

Here is also a short video by Facebook.

Facebook aims at creating the most compelling form of AR content through just messaging and considering that the company has a user-base that spans over one-third of the world's population so its popularity will not be questioned.

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"We're going to make the camera the first mainstream augmented reality platform", said Zuckerberg when launching Camera Effects. Sounds familiar? World Effects is similar to Snapchat's World Lenses that does pretty much the same thing, but was introduced way back in April. Facebook's copy of Snapchat's World Lenses - that augment your environment with 3D objects rather than just your selfies. You can overlay a variety of objects and text using the built-in camera. Facebook is at a disadvantage in this respect. It seems that the company will be making AR a major part of its services and cultivate newer streams of AR content through its AR Studio platform. Meanwhile, Facebook has been operating a developer platform for more than a decade, and has fostered a huge community of coders looking to get their content in front of Facebook's massive 2 billion user audience.

In order to add a World Effect to your image, open the Messenger Camera, scroll through the camera effects and choose an effect to add to your image. For now, Facebook users can play around with effects like hearts, arrow and robot in addition to word bubbles like "love", "bae", "heart" and "miss you". This means that Facebook is now jumping into the AR racing amongst other giants like Google and Apple. When you move your camera around, the World Effect will stay in the same location.

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