Apple is finally selling its own Thunderbolt 3 USB-C cables

Angelica Greene
December 15, 2017

Apple started selling the iMac Pro on Thursday. "Dedicated AES hardware encrypts data on the SSD without affecting performance, while secure boot ensures that only trusted software loads at startup". That's not just because the price is exorbitant compared to consumer-grade computers, either. The cheapest version of the computer comes in at $4,999 with the most expensive version setting customers back by $13,199. But wait, the iMac Pro doesn't have a 36-core configuration which you can buy! The iMac Pro has top-tier Intel Xeon processors and a minimum of 32GB of DDR4 memory. Yes, that's more than the current 18-core iMac Pro machine, meaning Logic will be future proofed for future Mac updates. "While the iMac Pro offers much faster compile times (2.5 times the other iMac in some cases), the multiple cores create some impressive multitasking opportunities, too". The iMac Pro can also export HEVC video 3 times faster. The newer version of Final Cut Pro X will include 360-degree VR video editing, advanced colour grading tools, and support for High Dynamic Range (HDR) video.

For comparison, the old Mac Pro ran $3,999 for a 3GHz Xeon CPU, 16GB of DDR3-1866, a 256GB SSD, and a pair of GCN 1.0 D700 GPUs. You can also now import videos made on iMovie for iOS - very cool. Users can easily add 360-degree titles in 2D or 3D; apply blurs, glows and other immersive effects; and use visual controls to straighten horizons or remove camera rigs from equirectangular videos.

Features included in the latest Final Cut Pro X update include support for editing full-resolution 8K video, and extension of 360-degree VR video support to Motion and Compressor. Apple says even standard photos and videos can also be added to VR projects. In order to find out how people expect to use it to improve performance or add new features to their applications, the folks over at ArsTechnica spoke with Apple and several third-party developers.

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For those interested in saving a few dollars by installing extra storage or memory as an aftermarket purchase, that is not going to be a practical option since the iMac Pro is sealed shut.

It's taken a while, but Apple is finally selling its own Thunderbolt 3 USB-C cables in the Apple Store.

First, Apple's Pro devices, including the iPad Pro and MacBook Pro, have been cited by management as key drivers behind the company's recent growth in Mac and iPad sales.

Other reports by GizPress

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