Overwatch League Had Over 400000 Viewers in First Day

Angelica Greene
January 12, 2018

Back in the press room, Blizzard had both the winning and losing teams hold press conferences after the games for the over 80+ outlets that showed up to the opening festivities. Overwatch League is the company's big esports initiative, and its first season kicks off today.

The Overwatch League's performance, in terms of viewership and ability to attract ad dollars, will be closely watched by other video game makers.

The League itself is separated into two distinct divisions: Atlantic and Pacific.

Scott "Custa" Kennedy is the lone Australian face in the league, now listed on Dallas Fuel's roster.

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Valiant's chief operating officer and president Ari Segal adds to the traditional sports pedigree seen more and more in esports team leadership. Blizzard has understood this and attempted to enforce this passion in the Overwatch League, and it's working. Although born in New Jersey, he was raised in nearby La Cañada Flintridge and said the Blizzard Arena's importance is tied to replicating the "special" moments he experienced in local arenas as a Los Angeles sports fan.

Speaking as a Londoner, it's tough to feel too much pride in our local team, London Spitfire, when the team are based just outside of Los Angeles, and are Korean in their entirety. Whereas the likes of League of Legends and Dota 2 can be incomprehensible to the new viewer, and high-level can play can even be baffling to those who have a moderate knowledge of them, Overwatch is comparatively simple. The map pool has yet to be announced, but we expect it to be announced within hours. It is expected to start later this year, with 17 teams fielding squads, including the defending National Basketball Association champion Golden State Warriors. Featuring two of the most anticipated teams in the league clash on the first day of the league's official start, it proved to be a nail-biting series of games that showcased some of the most impressive individual plays Overwatch has ever seen. The next four teams by full-season record will playoff to take on the division champions. "I think the team we brought over to the Overwatch League is one of the best teams in the world", Tester said.

Capturing the digital consumer is central to the Overwatch League's plan to command the marketplace. However, the matches taking place in China will not be broadcast through Twitch.

The inaugural season begins on January 11 at 11am AEDT and will run until June 17, 2018. The Los Angeles valiant beat out the San Francisco Shock 4-0.

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