H&M East Rand Mall turned on its head by EFF protesters

Ruben Ruiz
January 14, 2018

"We continue to monitor the situation closely and will open the stores as soon as the situation is safe again".

Some curious shoppers walked passed the closed H&M store, wondering what happened.

"This image has now been removed from all H&M channels and we apologize to anyone this may have offended".

Despite rumours on social media, at no point was the mall shut down, and at no point did their march turn violent.

Cape Town - A video has emerged of the H&M store in Sandton being trashed by protesters who appear to be affiliated to the Economic Freedom Fighters.

In one instance officers were forced to use rubber bullet to break up the protests.

Protesters were wearing red and dancing and singing outside department stores.

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H&M shops in South Africa have been trashed.

To help further the "Marxist-Leninist tradition", a group of EFF socialists ransacked an H&M store in Gauteng, South Africa as a means of protest against an advertisement the worldwide clothing company ran that featured a small black child wearing a sweatshirt that said "Coolest Monkey the Hood".

"All the outlets of H&M in South Africa [were] allegedly targeted by EFF party members simultaneously", read the statement from East Rand mall.

H&M said despite the incident being "accidental in nature", it still took it seriously and understood the upset and discomfort it had caused.

Although many online users across the country welcomed the radical action, other warned that if H&M did abandon the country it would mean hundreds of jobs, mainly held by black people, would be lost. As the controversy raged, the company altered the listing on its website, removing the black child and simply putting up the hoodie for sale.

Police said they were monitoring the protests, but that they had made no arrests so far.

"We are here to tell them".

Other reports by GizPress

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