H3H3 Blasts Logan Paul into Oblivion with the Most Devastating Breakdown Yet

Ruben Ruiz
January 19, 2018

We've just announced a new rigorous approach to monetization to curb bad actors, stabilize creator revenue and provide greater assurances to advertisers around where their ads are placed.

In its attempt to please advertisers, YouTube is increasing the eligibility requirements for its Partner Program, making it harder for creators to monetise their channels.

"Once YouTube made it really easy for anyone to monetize, it helped but it also hurt by enticing people who had no intention of adding value to the community but just gaining profits by gaming the algorithm". That's being seen as a significant step up from standards introduced last April, which required more followers but didn't set a bar for viewing time. While Salesforce estimates that display ads, which it says account for 15% of the market, will decline over the next year to 14% of the market, YouTube, which now accounts for 15% of the market, will rise to 16% of the market.

YouTube suffered similar negative attention in February 2017 when Felix "PewDiePie" Kjellberg posted a video that included anti-Semitic imagery.

Google said Tuesday evening that it will impose tougher requirements on which video creators can make money from ads.

"It just slowed down our growth so much over the past year...."

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Within 24 hours of the new year, one of the websites biggest creators, Logan Paul, uploaded a video showing himself with a dead body. Now, channels will need to have at least 1,000 subscribers, and 4,000 hours of watch time within the past 12 months - on top of the 10,000 views - to become eligible for ads on their content. Google wants advertisers to know more about where their ads are running, and have more control over them.

Other Ottawa musicians sounded off on social media.

Google's YouTube network on Tuesday announced stricter rules for video creators hoping to be compensated for their work, its latest reaction to criticism that it encourages increasingly unsafe and exploitive videos by enabling their creators to make money off viral videos.

YouTube may have actually cleared Logan Paul's recent video of a suicide victim in Japan, and allowed it to be ... In the previous year YouTube has dealt with a series of outbursts, starting back from this March when ads were seen next to some racist and violent videos by leading many advertisers in pulling up their business.

Singer-songwriter Renée Yoxon said YouTube is penalizing smaller content producers in a misdirected effort to remedy problems created by stars with millions of subscribers.

Other reports by GizPress

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