Amazon Go Store Opens To The Public Today

Ivan Schwartz
January 23, 2018

However, unlike other physical shops, it doesn't have any registers. When you're ready to leave, you simply walk out. "It's an interesting concept, and many have argued that Amazon is looking to partially reverse the increasing consumer trend to shop online", said Hugh Fletcher, global head of consultancy and innovation at Salmon.

You'll need to download the Amazon Go app for iOS, Android, or Amazon before visiting.

The store, in downtown Seattle, occupies 1,800 square feet and offers everything from staples to snacks to alcohol. If the customer returns the items to the shelf, they are then removed from the virtual cart.

Upon entering, shoppers are greeted by a selection of salads, sandwiches and beverages, as well as ready-to-eat meals for breakfasts, lunches and dinners.

"You'll find well-known brands we love, plus special finds we're excited to introduce to customers".

The chef-designed Amazon Meal Kits contain all the ingredients to make a meal for two in about 30 minutes.

"Our answer to those questions is Amazon Go and Just Walk Out Shopping".

Once you've read through the instructions, the app asks you to sign in to your Amazon account and select a payment card before showing you your unique QR code.

Once you're in the store, there are also no shopping baskets or carts, so you have to just put whatever you want in the bag you're going to walk out with.

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"The coolness of the technology will undoubtedly get people to check it out", National Association of Convenience Stores spokesperson Jeff Lenard told the Los Angeles Times. It'll be interesting to see whether Amazon can successfully prevent stopping theft and fraud.

In a move that could revolutionise the way we buy groceries, Amazon opens its first supermarket without checkouts - human or self-service - to shoppers on Monday.

The cashierless and line-free experience is made possible by "highly accurate" sensors and cameras that line the store's ceiling, keeping tabs on each customer and what they are taking off the shelves, according to an on-site Amazon spokesperson.

If someone passes back through the gates with an item, his or her associated account is charged. Amazon then charges you when you leave with no queues or indeed no checkouts at all to worry about.

In a recent interview inside the store, Kumar, the vice president of technology for Amazon Go as well as the company's 13 Amazon Books stores, would not concede that technology problems caused the long delay. Other than that, though, there's not much different in the store apart from its exciting new tech. There is also a mention of "facial recognition" and user information, which may include images of the user, details about the user like height and weight, user biometrics, a username and password, even user purchase history, etc.

Amazon did not discuss if or when it will add more Go locations, and reiterated it has no plans to add the technology to the larger and more complex Whole Foods stores.

Users enter the shop using an app on their phone.

Q: Where is Amazon Go located?

Initially, Amazon planned to have Amazon Go available to all members of the public from early 2017, after having launched the store for Amazon employees in late 2016.

Other reports by GizPress

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