Florists stock up and staff up for Valentine's Day

Ivan Schwartz
February 14, 2018

Have you ever wondered why roses are so popular during Valentine's Day or even why the tradition exists?

The feelings most flower and gift shop employees experience when that special time of year rolls around, Valentine's Day.

Compared to an average week day, florists experienced a 500 per cent increase in sales on Valentine's Day, according to the data. "One well respected socialite would say red and pink roses mean this or that, and when someone on the other side of town said something else, they didn't jive".

"Right now we have like three people going to get fruits, and we just got delivery like an hour ago", said Rain Mabanta.

A Valentine arrangement comes together Monday at Baraboo Floral. Same-day delivery is typically available through 2 p.m.in your time zone, although the holiday cutoff time may end earlier around noon.

Inspired by her grandmother's love for planting and flowers, Brooks has run her flower shop for more than a decade.

"The Mastercard Love Index - now in its 3rd year - highlights global and regional trends to offer retailers a priceless insight into consumer buying habits over the romantic period".

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KellyCo has been a popular florist for many years, with thousands of customers trusting them for their various special occasions. Shruti Malhan of OneRoze feels, "People prefer simple roses though what has changed is the way of gifting them".

The result is a multicolored bouquet as vibrant as a painter's palette but whose petals keep their natural softness and require no sunlight or water to last a year or more. Both businesses cater to the creative buyer and to those interested in supporting local growers - Tesoro and Sonoma Flower Mart are each clients of the Neves.

He's got nothing on floral designers, who will field last-minute orders through Wednesday. It's not too late to grab your loved one some flowers. What is your favorite Valentine's Day gift?

"We have a lot of people who also add a box of chocolates or a teddy bear to their order", Krueger said.

Still, Valentine's Day is a challenge, but she wouldn't have it any other way. "The day before, we might get a few fellows pre-ordering, but mainly, the phone rings off of the hook and there are line-ups in the shop that day".

Love is in the air. The site answers frequently asked questions, such as why the price of roses are higher on Valentine's Day; how to get the most for your money; and how the weather affects the supply of flowers. If you know which lip balm she's always reaching for or losing, throw that Burts Bee's in the cart.

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