Apple shifts approach on feature development, report says

Angelica Greene
February 15, 2018

Apple apparently wants all this chaos to end as much as its fans do, which is why it's apparently made a decision to focus on 2 years of phased updates to the iPhone and iPad. The change is said to have been introduced in response to a perceived drop in quality over Apple's recent software releases.

With future iOS updates, Apple is reportedly looking at a shift in its strategy. Bloomberg says third-party developers will be able to release iPhone and iPad apps on macOS. Instead of having thousands of engineers rushing to complete their work by September, teams will have up to two years to complete a release.

In a world of intense competition, rolling out update after update only to see issues continue to arise has forced Apple back into the drawing room.

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This also comes in the wake of Apple dropping the 3.5 mm headphone jack feature since the release of the iPhone 7.

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The report says a wide-reaching overhaul of the iOS interface, a new version of CarPlay and a revamped Photos app won't arrive in iOS 12.

But, there's still plenty to look forward to in iOS 12, including Animoji in FaceTime, which would let you overlay the animated graphics over your face during video calls. It's reportedly working on a Digital Health tool to show parents how much time their children have been staring at their screen and it's making improvements to Animojis, popular animations that are controlled by your face.

While Apple is expected to hold off some major upgrades till maybe the mid of the iOS 12 cycle or even till iOS 13 in 2019, there are still a number of great features we expect to be released this year. The ability for several people to play augmented reality games is also planned.

Rather than a long list of attention-grabbing features which can then become a chain around its neck, Apple instead intends to be more measured with each iterative iOS update, Bloomberg reports. This feature is targeted to begin public runs in iOS 12 and macOS 10.14 with Apple's own Home app being one of the big test beds. Unlike many online publications, we don't have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.

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