Macca's just made a huge change to its iconic Happy Meal

Ebony Scott
February 16, 2018

McDonald's will soon remove cheeseburgers from its Happy Meal in an effort to minismse the calories, sodium, saturated fat and sugar that kids consume while visiting their restaurants. The chain is also temporarily nixing chocolate milk from Happy Meals as it works on replacing the current offering with one that has less sugar.

McDonald's will make healthier Happy Meals by 2022.

The company says its decision to take soda off the Happy Meal menu has had an impact: In December, 52 percent of Happy Meals ordered in the US included water, milk or juice, up from 38 percent in December 2013, according to McDonald's.

Chicken and burgers are the centerpieces of the Happy Meal, but now a fast food company is removing cheeseburgers from its menu for healthier living. It also added apple slices to its Happy Meals and shrunk the serving size of fries to 1.1 ounces. McDonald's has made to Happy Meals, such as offering apples starting in 2004, excluding soda from the Happy Meal section of its menu boards in 2013 and swapping regular juice for a less caloric and less sugary organic equivalent late a year ago.

Can McDonald's make parents happier to feed their kids Happy Meals?

"We want to serve food kids will want to eat", she said.

Kenneth Wong, marketing professor at the Smith's School of Business at Queen's University, said it's not a coincidence that McDonald's is sprucing up the Happy Meal image now. Instead, more than half of Happy Meals ordered now include water, milk, or juice.

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The American Heart Association called the move an "important step in the right direction" and urged McDonald's competitors to follow suit.

McDonalds is showing its commitment to its customers-so are you lovin' it?

Others were also pleased.

Asked about the criticism, McDonald's points to the changes seen in consumer behavior when soda came off the Happy Meal menu. Meals would have 600 calories or less with no more than 10 percent of calories coming from saturated fat.

After child obesity rate in the USA nearly tripled since the 1970s, McDonald's is seeking healthier ingredients while trying to boost its image with more environmentally friendly packaging.

The McDonald's Corporation announced Thursday that, by June, cheeseburgers will no longer be among the entrée choices for happy meals in the United States.

Other reports by GizPress

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